Accurate pollen forecasts & reporting have become a crucial component of many people’s management of seasonal allergies because of the global increase in the intensity, length, and overall unpredictability of pollen seasons. However, the significance of pollen data goes even further beyond the usual medical and pharmacological uses.
- A Booming Industry: Seasonal allergies now affect more people
By the World Allergy Organization, more than 400 million people worldwide experience pollen allergy (allergic rhinitis), while in the US, between 10% and 30% of adults and up to 40% of children experience this allergic respiratory condition, ranking pollen allergy as the fifth most common chronic illness.
According to research, allergies, in general, may increase in some urban areas and worsen due to the interaction between pollen & air pollution. According to experts, allergy to pollen or other substances could affect 50% of the population of the EU by 2025.
- An Expanding Issue: Stronger & Longer Allergy Seasons
An average of almost 26 years’ worth of pollen data sets representing 17 different Northern Hemisphere locales have been studied by researchers. The overall amount of pollen generated increased in 71% of the areas examined, and in 65% of those areas, the pollen-producing period significantly lengthened by an average of 0.9 days annually worldwide.
Another study by Bielory shows that by 2040, pollen counts could double, potentially amplify the adverse effects of pollen seasons.
3. It’s Getting More Difficult to Predict Pollen Seasons
There is growing evidence linking global pollen season fluctuations to climate change. In the US, pollen seasons have already grown 20 days longer & 21% more intense, and according to studies, if climate change is unchecked, pollen levels might rise by up to 200%, and seasons could begin weeks earlier.
4. Growing Market, Increasing Competition
In the five years beginning in 2022, the worldwide allergy diagnostic market, which was valued at $4.9 billion in 2021, is expected to increase at a rate of 11%, while the market for allergy treatments, which was valued at $19.07 billion for 2021, is anticipated to grow to $31.63 billion by 2029. One of the main causes of these growths is pollen allergy, and it is now anticipated that the $836.9 million worldwide economy for ragweed pollen allergy treatments will expand at an annual compound growth rate of 4.61% from 2020 to 2027.
It’s time to consider how your brand might offer distinctive value in a scalable approach. As the competition heats up, dynamic pollen visualizations, tailored pollen statistics, and alarms can assist in ensuring that your product and brand remain a force to be reckoned with.
5. Some Businesses, Like Yours, Are Already Using Pollen Insights to Their Advantage
For their present and upcoming product roadmaps, top pharmaceutical firms, including Taisho, ALK, and Amcal, have already begun to use high-resolution pollen count market data and insights. Although pharmaceutical or allergy treatment and prevention brands can profit from pollen forecasts and reports, other industries have started using pollen data to improve and differentiate their products.
Providers of indoor air quality solutions, such as Air things and Oransi, now incorporate pollen data with their linked apps, platforms, and dashboards, empowering users to monitor real-time pollen levels and act on personalized pollen knowledge and insight to improve the indoor environment at home, at work, or wherever they are.
Lifestyle firms like All Trails are utilizing daily pollen predictions to color-code local pollen counts on maps and enable users to avoid triggers while participating in outdoor activities. This practice boosts app retention & customer loyalty over time.
6. Finer Pollen Data Equals Greater Accuracy
Pollen concentrations can vary from one kilometer to the next depending on the precise geography, weather, and climate of a certain location. It needs to be frequently insufficient to offer pollen data at a specific geographic region’s level to make relevant decisions.
7. Site-based Pollen Insights Can Effectively Contextualize Your Messaging
90% of US customers, according to Forbes, find marketing personalization attractive, and 72% of consumers say they only interact with individualized content.
8. Using Historical Pollen Data Will Improve Your Forecasting
To relate the symptoms of each allergy sufferer with the localized pollen levels, allergy care providers can use historical pollen data. This allows them to map out each patient’s unique sensitivities to optimize allergy treatment regimens for better health results.
Pharma companies can use past pollen data to interpret local environmental changes for consumption spikes of allergy medications, allowing them to spot new consumer patterns and predict and meet future demand.
- Pollen Information Can Increase Your Online Engagement
Pollen count data feeds and customized insights have been discovered to change past contact with specific kinds of products and applications, which is helpful for product managers searching for creative methods to increase engagement and decrease churn across their offerings.
- Adjust Your Logistics and Advertising Plans Based on the environment
Companies attempting to create specialized strategies based on human environmental exposure have long faced difficulties due to our highly individual respondents to the environment around us.
Today, it is possible to design more individualized solutions for the user by correlating location-specific pollen data with actual product use and individual behavior. Hyper-local historical, present, and predicted pollen data could help healthcare providers determine where to focus their advertising efforts and when and where medical supplies will be most needed.